8 min 27 sec

Instagram Calligraphy Project Earns $9,000 in Year One

A corporate employee in Texas enters the online world of calligraphy and hand-lettering, then changes along the way to suit her strengths.
Arts & Crafts Creative Design Social Media

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What It's About

After creating a keepsake for a friend, a woman in Texas starts posting her artwork on Instagram and ends up with a calligraphy side hustle.

Business Model
Social Media
Skills Required
Calligraphy & Design
Profit Potential

Words of Wisdom

Caddy's husband, Jarik, watched her work like crazy every night after her day job, and after a couple weeks stepped in with a proposal. He would take care of the financial, legal and general management so that Caddy could focus on the creative side of the business. This division of labor has been one of the best things for the business.

Fun Fact

By January 2016, only 3 months into officially doing business, Caddy and Jarik had their very first client that wasn’t connected to them through any social circle. This felt like a big milestone for Caddy because it meant that not only was her art reaching beyond her own circles, it was also resonating with them.

Notes from Chris

Episode 96

With over 400 million users spending time on Instagram each day, it's no surprise that it has become a major jumping off point for many people looking to start and promote a new business venture or project. While you can find accounts for virtually any niche topic you can imagine, there are certain topics that have really taken off on the platform.

In today's story, we feature a woman in Texas who had never had an Instagram account...until she registered one to start a side hustle.

Without trying several different approaches, she wouldn’t have found the best fit. However, without eventually becoming selective, she wouldn’t have been able to grow her side hustle. These days, Caddy is bringing in several thousand dollars each year ($9,000 as of last month), and in a few months, she'll be well on track to double or even triple that within the year.

Do you use Instagram? You can follow me @193Countries!



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau
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Quote of the Day
"Sharing your ideas, processes, and clients isn't ‘giving away your secrets’ but instead helps build each other up. It actually opens up more doors. This realization was a huge turning point for me."
—Caddy Jurica #SideHustleSchool

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Chris Guillebeau