9 min 5 sec

School Administrator Creates Digital Magazine for Goaltenders

After discovering that his passion for goaltending has little to no online presence, a hockey fan decides to create his own resource blog.
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What It's About

A Canadian with a passion for hockey creates a digital magazine for goaltenders.

Business Model
Skills Required
Hockey Knowledge & Writing
Profit Potential

Words of Wisdom

David's website is built on WordPress and is now hosted through Synthesis, but they got there after a lot of trial and error. When he published a mask with Chuck Norris on it and Yahoo's front page linked to them, they learned a hard lesson about having a reliable web host.

Fun Fact

David’s entrepreneurial journey began in the late 70s as a hockey loving 6th grader selling pictures of NHL goalie masks to classmates. That early experience inspired a side hustle 30 years later when he created InGoal Magazine, the most-read website and digital magazine for hockey goaltenders. Not bad, eh?

Notes from Chris

Episode 84

Almost a decade after starting, David's digital magazine is the most read website for hockey goaltending, and a large part of his success is due to his focus on a specific aspect of hockey rather than trying to cover everything in that field. Even 5-10 years ago, there were a ton of blogs and resources about hockey in general, but none of them focused exclusively on goaltenders and goaltending.

Do you have an interest you'd like to turn into a side hustle? It's not too late! You can still create a side hustle that will stand out, but here’s what helps:

1. Write down your interest and draw a circle around it.

2. Start drawing lines off to the side with related, more specific topics.

For example, if you chose video games, you might branch out by writing: classic video games, arcade games, modern mobile games, online multiplayer games, and so on.

You can also start looking at categories: sports games, role-playing games, games from a certain studio, under-appreciated games, etc.

3. Then, try combining two or three of these topics.

Example: Under-appreciated RPGs from the early 90s—Ultima: Worlds of Adventure 2, I'm looking at you!

4. Become what’s known as an authority site and focus on delivering quality content.

5. Soak up all the glory! (Oh, and also set up revenue sources as you go along.)

If you’re not familiar with gaming, the point is this: there are a lot of ways to stand out by focusing on something interesting and relevant to a certain community.

You might think that such a thing is impossible these days, but it's definitely not too late.


  • InGoal Magazine: Learn more "aboot" David and hockey goaltending on his blog
  • Synthesis: David decided to use a hosting company that specializes in WordPress sites

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

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Quote of the Day
"It’s fun to know that we’ve created something that has brought joy to others. From the kid who gets his first set of custom gear thanks to a giveaway to the photographer who gets an opportunity to shoot an NHL game, we’ve given so many people experiences they would never have had."
—David Hutchison #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau