6 min 47 sec

Long-Haired Men Create Tribal Identity

Two guys nurture a supportive community based on the unique shared identity of men with long hair and create “Hair Ties for Guys.”
Blog Product Tribal Identity Unique Ideas

Subscribe Now For A Free Five Step Tutorial

What It's About

Two friends create hair ties specifically designed for men with long hair

Business Model
Skills Required
Haircare Knowledge & Writing
Profit Potential

Words of Wisdom

Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairs are appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.

Fun Fact

The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.

Notes from Chris

Episode 64

A few times in the show, we've looked at issues of belonging and identity. Identity is complex and multi-faceted, and you can occupy a lot of different roles in your life. You share identity with strangers based on things you have in common: your hometown, your background, your beliefs, and also anything that sets you apart from others.

This is not just an interesting sociological fact; it’s also something worth thinking about when you’re creating a side hustle.


  • The Longhairs:To learn more about Chris or see his funky hair ties, check out his home base
  • Locks of Love: The charity that benefits from each sale of Hair Ties for Guys

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau



Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!

Learn More


Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Learn More

Quote of the Day
"Hundreds of guys have written us expressing their thanks and appreciation for The Longhairs. One even got a tattoo of our logo!"
—Chris Healy #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.

Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.

Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!

To infinity and beyond,

Chris Guillebeau