What It's About
A successful artist finds a way to help other artists be successful as well.
Words of Wisdom
To get artists to sign up for his newsletter, Chris offers a free 10-day email series, with nine free lessons on how to use story to sell art. Then on the tenth day he tells them about his paid workshop. Regardless whether they sign up or not, he makes sure that the weekly article and newsletter he send out contains valuable content.
This free series generates the most sales for him, and it's a great example of offering a soft sell for additional services.
One of Chris's favorite things about his side hustle is getting to interact with people from all over the world. He’s helped artists from over 30 countries—from Zimbabwe to Croatia—sell their art online, all from the comfort of his home in San Diego, or from a hotel balcony when he’s out traveling the world.
Notes from Chris
There are a lot of artists out there, and the majority of them don’t make much money off of their art. Today's side hustle story features a successful California illustrator named Chris Wilson who makes more than $25,000 a year on the site by helping artists accomplish their business goals. This is not a unique business model—it's a textbook example of "Information Marketing." Chris shares a lot of valuable information and resources with his subscribers, and then offers premium (paid) content for those who are willing to invest more time and effort into mastering the material. This model has been changing though with the rise of technology. It’s a lot like art itself, or music, or any form of publishing in the fact that it won’t ever go away completely. Instead, it evolves. If this is something you're interested in and want to create a hustle in this field, here are few tips:
1. Provide a real unique selling point (USP), and make sure that it appeals to a specific need of your audience.
2. Make sure that your content is results-focused.
3. Be a legit authority in the field. In other words, actually do what you're claiming to show people how to do.
4. Provide high-quality content and include some kind of wow factor or hook to reel them in.
- Chris Wilson Studio: Learn more about Chris, his artwork, and his interactive workshops
- Art Biz Coach: Alyson Stanfield is an art business consultant and author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion
- The Abundant Artist: Cory Huff offers hundreds of free blog posts, podcast episodes, and instructional videos on selling art online
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