What It's About
A blogger's adaptability helps him go from under $4,000 to $82,000/annually.
Words of Wisdom
Preston made the switch from blog to business when he was in a tight place financially. He had always done his best to stay ahead of money, have an emergency fund, and be conservative with spending, but this new situation motivated him to start building some flexibility into his income.
It was then that he realized that, at a day job, you get paid the same amount whether you hustle extra or not. But when you own a business, the more you hustle, the more revenue you can generate. It was extremely liberating—knowing that he could build the revenue he needed despite his employer's inability to give him a raise or a bonus. Suddenly, he was in control of his own destiny.
After graduation, he applied for jobs and got one that required him to travel about 40 minutes by train twice a day. He also became a new dad, and all of a sudden, time was much more limited. All he had were those train rides.
He used his train time to write, and he focused on only delivering content that really made a difference. It also forced him to focus on product creation in a small amount of time which allowed him to further narrow his subject matter to promote sales of his first product: an ebook.
Notes from Chris
What worked before doesn’t necessarily work now, especially in the fast-moving world of online business. That’s why being adaptable is one of the most important skills you can develop, no matter what industry you're in. Preston Lee was doing well, with a day job, family, and successful hustle in the form of a blog called Millo. His hustle was earning $50,000 in net income—pretty great for something he did two hours a day. But he also noticed that the business model he had chosen was starting to shift. What he was doing before wasn’t working nearly as much. He recognized that the previous products weren’t working anymore, so he decided to explore the world of sponsorship, where his business would partner with companies to create content they wanted to pay for. In 2016, Millo booked around $75,000 from sponsorships. The year ended with around $82,000 in net income from the revamped blog and focus. Preston now has a full year's worth of salary saved up thanks to income from his side hustle. He says if he got fired tomorrow (which he won't, he’s a very good employee), he wouldn't be worried for a second. As you're going through your day, think about how you can adapt, grow, and ultimately change for the better. It's not just about keeping up with something—it's about being cognizant about how you can best serve people, and how you can be the most successful in whatever side hustle you start. MENTIONED IN THIS EPISODE:
- Millo: Learn more about Preston and his highly-profitable hustle
- FreshBooks: The company Preston signed a deal with that said he would create a podcast that they would then sponsor.
- Charter Bus Employee Creates PR Service for Bloggers: How a digital marketer created something for himself, then decided to try selling it other people who had the same needs. He now makes more than $2,500 a month from this side project.
- Miserable Day Job Turns Into $100,000 Side Hustle: An education district employee follows her passion for writing and creates an online side hustle raking in over $100,000.
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $5 a month!
Quote of the Day
Sponsors & Gratitude
Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦
To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,