064
6 min 47 sec

Long-Haired Men Create Tribal Identity

Two guys nurture a supportive community based on the unique shared identity of men with long hair and create “Hair Ties for Guys.”
Blog Product Tribal Identity Unique Ideas

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What It's About

Two friends create hair ties specifically designed for men with long hair

Business Model
Product
Skills Required
Haircare Knowledge & Writing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairs are appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.

Fun Fact

The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.

Notes from Chris

Episode 64

A few times in the show, we've looked at issues of belonging and identity. Identity is complex and multi-faceted, and you can occupy a lot of different roles in your life. You share identity with strangers based on things you have in common: your hometown, your background, your beliefs, and also anything that sets you apart from others.

This is not just an interesting sociological fact; it’s also something worth thinking about when you’re creating a side hustle.

MENTIONED IN THIS EPISODE:

  • The Longhairs:To learn more about Chris or see his funky hair ties, check out his home base
  • Locks of Love: The charity that benefits from each sale of Hair Ties for Guys
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

Resources

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Quote of the Day
"Hundreds of guys have written us expressing their thanks and appreciation for The Longhairs. One even got a tattoo of our logo!"
—Chris Healy #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau