What It's About
When does branding become procrastination?
Notes from Chris
Episode 3269
Early branding is like picking paint colors before breaking ground on a house—harmless fun, but it can also distract from pouring the foundation. There’s nothing wrong with dabbling; Canva mock-ups cost almost nothing. The key is knowing when the creative play stops adding value and starts delaying product validation."I’m drafting ideas for a new specialty tea brand but haven’t finalized a single blend. Instead of finishing the product, I keep tinkering with logos, colors, and typography because it’s fun. Friends tell me this is procrastination—that branding can wait until after validation. Others say a professional look helps attract early wholesale interest. Where’s the line between useful early branding and busywork? What’s the minimum identity I need now, and what should I postpone until I actually have something to sell?"Listen to today's episode to learn more...
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