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Episode 3247
Social advice can read like nutritional labels—confusing and contradictory. A bootstrapped maker doesn’t have the bandwidth to film TikToks, design carousels, and craft LinkedIn think-pieces all at once. The solution isn’t “work harder”; it’s “work where the payoff is highest.” We’ll give this side hustler a simple litmus test—Market, Medium, Monetization—to choose a home base that matches his brand and buyer behavior."I’m launching a custom-leather wallet brand on a shoestring budget. Conventional wisdom says ‘be everywhere’—Instagram reels, TikTok trends, LinkedIn founder posts—but trying to post daily on three platforms already feels like a full-time job. How do I choose the single best channel to pour my limited time into, and what criteria—audience demographics, algorithm reach, content style—should drive that choice?"Listen to today's episode to learn more... Yours in the revolution,
