What It's About
How can a leather-goods maker pick the one social platform that actually drives sales?
Notes from Chris
Episode 3247
Social advice can read like nutritional labels—confusing and contradictory. A bootstrapped maker doesn’t have the bandwidth to film TikToks, design carousels, and craft LinkedIn think-pieces all at once. The solution isn’t “work harder”; it’s “work where the payoff is highest.” We’ll give this side hustler a simple litmus test—Market, Medium, Monetization—to choose a home base that matches his brand and buyer behavior."I’m launching a custom-leather wallet brand on a shoestring budget. Conventional wisdom says ‘be everywhere’—Instagram reels, TikTok trends, LinkedIn founder posts—but trying to post daily on three platforms already feels like a full-time job. How do I choose the single best channel to pour my limited time into, and what criteria—audience demographics, algorithm reach, content style—should drive that choice?"Listen to today's episode to learn more...
SEE ALSO:
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