3233
5 min 42 sec

Q&A: “Where do I find my first paying customer?”

One sale beats a hundred compliments. Let’s walk through a low-risk, weekend-ready plan that puts money in this side hustler’s hands within two weeks.

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What It's About

How can a home baker turn rave reviews into the very first real sale?

Notes from Chris

Episode 3233
Plenty of side hustles stall at the “my friends love it” phase. The leap from free samples to the first stranger’s dollars isn’t about social reach; it’s about putting the product where buying already happens. For baked goods, that place is a local market packed with people who came to spend on food.

Today’s side hustler doesn’t need a global audience—she needs a booth, a license, and a simple way to capture future sales. Here’s how to do it step by step.

"I’ve perfected a home-baked gluten-free cookie after months of testing, and everyone loves the samples. The problem? I have zero clue how to land an actual paying customer outside friends and family. Cold-calling coffee shops feels terrifying; posting on social just gets ‘likes’ from acquaintances. What’s the very first concrete step—market stall, DMs, sample boxes—that turns a hobby into real revenue when you have no network?"

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau