3185
5 min 39 sec

Q&A: “How can I sell an Amazon-only FBA brand for top dollar?”

Trying to sell an Amazon-only FBA brand? In this episode we talk valuation, “channel risk,” and a 90-day tune-up that can add tens of thousands to the sale price of a business.

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What It's About

He built a $7,000/month Amazon FBA brand—now it’s time to sell for top dollar.

Notes from Chris

Episode 3185
If Amazon is the beachfront, FBA sellers get front-row concessions—but Amazon still owns the sand. That’s great while you’re operating, stressful when you try to sell.

Buyers worry that one policy change could erase the business overnight, so they price in that risk. Today we’ll show how to exit quickly or spend one extra quarter to pump up your valuation.

"Your book $100 Startup pushed me to launch an Amazon FBA store that now earns around $7,000 a month—but 100 % of orders come through Amazon’s platform. I’m considering selling the business while the numbers look good, yet potential buyers keep asking about ‘channel risk’ and Shopify diversification. What’s the smartest exit strategy for an FBA brand with zero off-Amazon presence? Should I build a separate site first or lean into brokers who specialize in Amazon roll-ups? I’d love to know what you think."

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau