What It's About
Cheap buyers or premium clients—what should this first-time creator choose for his debut product?
Notes from Chris
Episode 3181
Price isn’t just a number; it’s a message about who your product is for and how seriously they should take it. Raymond has a polished beginner video guide ready to launch, but a $270 gap between two common price points is giving him analysis paralysis. We’ll look at how pricing shapes perceived value, influences the support load, and signals the market you want to serve."I’m finishing my very first info product—a detailed video guide for beginners in my niche—and I’m stuck on price. I’ve seen similar material sold for thirty bucks and also for three hundred. Lower feels more accessible, but I’ve heard cheap buyers create more support headaches. Higher could signal value, but what if nobody bites? How do you decide whether to price an entry-level digital product at the low end or premium tier—and what does that choice say about the customers you attract?"Listen to today's episode to learn more...
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- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.
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