Notes from Chris

Episode 3125

Creating a great product is only the first step. The next challenge is getting it into more people’s hands—especially if you don’t want to be the one running a warehouse or managing bulk orders.

Rayna from Toronto is in this position. She’s developed a high-quality set of early literacy worksheets and curriculum tools, and they’ve already gained traction with educators. But she doesn’t want to scale the business solo—so she’s exploring licensing as a path to greater reach and more sustainable income.

Let’s look at how licensing works for educational content, and what it takes to get a company to say yes.

"Over the past couple of years, I’ve created a set of branded educational worksheets and curriculum materials for early literacy. I initially designed them for a tutoring program I ran, but they’ve taken on a life of their own—teachers and homeschoolers have started requesting them, and I’ve sold a few digital downloads online. I’d love to reach a wider audience, but I don’t have the time or resources to handle mass distribution or print production. I’ve been thinking about licensing the materials to an educational publisher or learning platform, but I have no idea how to approach that. How does licensing actually work for something like this, and what would make a company want to pick up my materials?"

Listen to today's episode to learn more...

 

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  SEE ALSO:

• Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
• Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
• Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,