3114 7:33 Q&A

Q&A: “Is it okay to use a fake name for my business?”

Is it shady to use a fake name for your side hustle—or just smart privacy protection? In this episode, we look at the ethics, risks, and alternatives to staying anonymous.

7:33

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Episode 3114

This guy doesn’t want his employer to find out about his side hustle, so he wants to use a different last name.

Not everyone wants their boss—or their neighbors—knowing what they do outside of work hours. And in today’s episode, we hear from Daniel in Jacksonville, who’s launched a promising side hustle but wants to keep it separate from his day job.

His solution? Using a different last name in his marketing materials. The goal isn’t deception—it’s privacy. But is that allowed? Is it ethical? And more importantly, could it backfire?

Let’s talk about what’s really at stake when you operate under a pseudonym, and how to protect both your business and your boundaries.

"My name is Daniel, and I work full-time in a corporate job and recently started a side hustle offering digital marketing services to small local businesses. It’s going well, but here’s my dilemma—I really don’t want my employer to find out, at least not yet. I’m not doing anything shady, but I’d prefer to keep things separate for now. So I’m thinking about using a different last name or even a full pseudonym for my business. Is that okay? Are there any legal or ethical issues I should be aware of, or is this actually more common than people admit?"

Listen to today's episode to learn more...

Yours in the revolution,

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