3076
6 min 38 sec

Q&A: “Should I add a live chat feature to my website?”

Does adding live chat to your website actually help sales, or does it just create more work? In this episode, we explore the pros and cons of live chat and whether it’s right for your business.

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What It's About

Does every website need live chat?

Notes from Chris

Episode 3076
Have you ever visited a website and been greeted by a little chat box asking if you need help? Live chat has become a common feature for online businesses, but is it actually worth it? That’s what today’s question is about.

A business owner is considering adding live chat but isn’t sure if it will boost sales and engagement—or just add unnecessary work. Let’s break down when live chat is a great addition, when it’s a distraction, and what to consider before implementing it.

"I run an online store selling specialty coffee equipment, and I’ve been thinking about adding a live chat feature to my website. I’ve read that it can help increase sales and improve customer experience, but I’m also worried it might create extra work for me. I don’t have a big team, and I can’t be available to answer questions 24/7. I’ve seen AI-powered chatbots advertised as a solution, but I don’t know if they actually work or if they’ll just annoy customers. Is live chat worth it for a small business like mine?"

Listen to today's episode to learn more...

 
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To infinity and beyond,

Chris Guillebeau