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Episode 3034
Incorporating values like sustainability or activism into a business can be powerful, but it also comes with the challenge of staying authentic. Today’s question comes from Ellie, who wants to align her skincare brand with her commitment to environmental activism while avoiding the pitfalls of performative marketing. Let’s explore how to weave purpose into a business model in a way that feels genuine and impactful."Hi Chris, I’m Ellie. I’ve been thinking about starting a business that focuses on skincare products. Sustainability and environmental activism are really important to me, and I want those values to be part of my brand. But I’ve seen other businesses get criticized for being performative, and I don’t want to fall into that trap. How can I incorporate activism into my side hustle in a way that feels authentic, meaningful, and genuinely makes an impact, without it seeming like a marketing gimmick?"Listen to today's episode to learn more... Yours in the revolution,
