What It's About
A tricky question about pricing an important service.
Notes from Chris
Episode 2960
One of the most rewarding parts of running a service-based business is knowing that your work makes a difference, but figuring out how to price that work can feel like a moral dilemma. Maria, a fitness trainer in Las Vegas, is tackling this head-on with her postpartum workout plans designed specifically for new moms. She’s passionate about helping her clients recover safely, but she also needs her business to be financially sustainable. Striking the balance between affordability and valuing your expertise is a challenge many service providers face, so let’s help Maria navigate this and find a pricing strategy that works for everyone."Hey, Chris! My name is Maria and I’m a fitness trainer living in Las Vegas. I design workout plans tailored to new moms, focusing on safe postpartum recovery. I’m finding it difficult to price my plans in a way that reflects my value and expertise, while still staying affordable to my target audience. I want to offer this service, especially because I am so passionate about it, but I also need it to be sustainable. How do you balance this moral dilemma and find the right pricing strategy that both appeals to new moms and values my expertise?"Listen to today's episode to learn more...
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