What It's About
Running a cosmetics brand is harder than it looks.
Notes from Chris
Episode 2624
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that I offer you a weekly segment called Failure Friday: a collection of short stories all about mistakes, missteps, disasters, and of course, failure. Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong. The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned. Today’s short story features Emma. As you might guess, their business has had a couple of challenges. Let’s hear from them about one of those struggles… I’ll be back at the end to wrap us up.SEE ALSO:
- Marketer Creates Six-Figure Subscription Box Success: He looked for a simple solution for a client, and didn’t find one—so he spent the next year building it.
- Comic Book Curator Creates Custom Crate Subscription: A Sacramento-based comic and collectibles owner sparks an interest in reading with a monthly comic book subscription box service.
- A Packed Closet Leads to Secondhand Subscription Boxes: A professional organizer finds a way to stitch her passion for thrift shopping into profits.
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Resources
CREATE YOUR ONLINE STORE
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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Sponsors & Gratitude
Don't Do Business Without It
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No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
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To infinity and beyond,
