What It's About
How to not lose money on social media advertising.
Notes from Chris
Episode 2436
Next up, we have a question from Wendy. She's been busy posting on Instagram—as one does—and engaging her audience organically, but isn't seeing the traction she hoped for. Now, she's eyeing the tempting 'Boost Post' button and wonders if she should dive into the world of paid social ads. Her caution is noteworthy, and her question taps into a common issue faced by many of us: to pay or not to pay for visibility? If you ask Meta, they’ll say “pay up.” What do we say?"Hello, this is Wendy calling from Santa Fe, New Mexico. I've been trying to promote my business on Instagram with organic posts. I even try to engage with my audience and use relevant hashtags, but I'm not seeing much traction. Instagram is constantly encouraging me to 'boost' my posts for greater visibility. I'm a bit wary as this feels like a slippery slope and I’m not sure if the return on investment would be worth it. Do you think social ads are worth it??"Listen to today's episode to learn more...
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