What It's About
Can you save money by putting ads on Pinterest instead of Google or Facebook?
Notes from Chris
Episode 2177
In today’s episode, a caller from Nevada is using pay-per-click advertising to bring traffic to her ecommerce site. This is a common and often successful model. The two largest PPC platforms are Facebook and Google—it’s how they make almost all of their money! But you can also run PPC ads on Reddit, YouTube, streaming platforms like Hulu, and even Pinterest—which is what our caller is wondering about."Hi, this is Hunter from Reno, Nevada. I read your books and have been side hustling off and on for most of my life. Recently I've tried using Pay-Per-Click advertising to drive traffic to an ecommerce site. I use Fulfillment by Amazon to handle most orders, and it seems like the business could really take off. But back to the ads, though. I started running them on Facebook, but recently I've discovered that I can do the same thing on Pinterest for much less money—like 30 to 40 per cent less, which of course is huge. If it's so much cheaper, why don't more people do it? Have I just stumbled on a big secret? I look forward to hearing your response."Listen to today's episode to learn more...
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