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Episode 2164
You know a bit about Black Friday sales, of course. But the holiday season continues! Many businesses earn 50% or more of their annual sales during this six-week period towards the end of the year. Today’s caller has a retail business that is not typically dependent on holiday sales, but he wants to juice the numbers a bit. How can you increase end-of-year sales in a non-holiday business?“Hey, this is Steve. My Black Friday promotion went well last year, but I'd like to do something else to push more sales in December. Specifically, I'm trying to figure out what makes for a compelling reason to buy something during this time that isn't necessarily a holiday gift. I'm thinking of putting my business up for sale next year, so whatever numbers I can put on the board before December 31st will help. But I realize that's not the most exciting reason for my customers to buy something! So what should I do—any ideas?”Listen to today's episode to learn more... Yours in the revolution,
