What It's About
Today's listener wonders if some course creators have taken a shortcut.
Notes from Chris
Episode 1988
We talk a lot about the knowledge economy or selling information in terms of online courses and other digital products. There’s a reason for that: many of these courses and resources are very profitable! It’s also a common path to go from being a Creator in a certain field to teaching people how to do something similar. It happens organically sometimes, not always strategically. But today we have a question about this—does the tail sometimes wag the dog? (That’s not quite how they put it, but basically they’re wondering: why “do the thing” in the first place? Do these course instructors earn more from the courses than they did in the actual field?)"I've noticed that a lot of case studies tend to switch pretty quickly to making a course about the thing they did—as in, their product or service—instead of just continuing to do the thing. Is it the case that teaching is better than doing? I don't mean to be overly skeptical but I wonder if their business was so good, why don't they invest more time in that instead of pivoting so quickly?"Listen to today's episode to learn more...
SEE ALSO:
- Blogger Earns $140,000 from Beta Phase of Online Course: A blogger and podcaster earns $140,000 from her online course on rental properties before launching. After completing beta testing, the real launch does even better.
- Lawyer Creates Online Course for Mothers Returning to Work: For her first side hustle, a Washington, DC attorney creates an online course for new mothers returning to the world of work—and then finds a way to get employers to pay for it.
- Intelligence Officer Cracks Code with 7-Figure Course: Intelligence Officer Cracks Code with 7-Figure Course
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