What It's About
Today's listener wonders if some course creators have taken a shortcut.
Notes from Chris
Episode 1988
We talk a lot about the knowledge economy or selling information in terms of online courses and other digital products. There’s a reason for that: many of these courses and resources are very profitable! It’s also a common path to go from being a Creator in a certain field to teaching people how to do something similar. It happens organically sometimes, not always strategically. But today we have a question about this—does the tail sometimes wag the dog? (That’s not quite how they put it, but basically they’re wondering: why “do the thing” in the first place? Do these course instructors earn more from the courses than they did in the actual field?)"I've noticed that a lot of case studies tend to switch pretty quickly to making a course about the thing they did—as in, their product or service—instead of just continuing to do the thing. Is it the case that teaching is better than doing? I don't mean to be overly skeptical but I wonder if their business was so good, why don't they invest more time in that instead of pivoting so quickly?"Listen to today's episode to learn more...
SEE ALSO:
- Blogger Earns $140,000 from Beta Phase of Online Course: A blogger and podcaster earns $140,000 from her online course on rental properties before launching. After completing beta testing, the real launch does even better.
- Lawyer Creates Online Course for Mothers Returning to Work: For her first side hustle, a Washington, DC attorney creates an online course for new mothers returning to the world of work—and then finds a way to get employers to pay for it.
- Intelligence Officer Cracks Code with 7-Figure Course: Intelligence Officer Cracks Code with 7-Figure Course
Download Episodes By Months: Season 8 (2024): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 7 (2023): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Sponsors & Gratitude
Don't Do Business Without It
Side Hustle School is brought to you by American Express.
No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,
