What It's About
Today's listener has plenty of interest in her services but is unable to make a sale.
Notes from Chris
Episode 1948
With coaching and consulting, it’s very common to offer a free session of some kind to make sure it’s a good fit and to gently sell someone on the paid service. That’s the idea: go from free to paid, at least as long as you the coach/consultant feels confident in providing value. Well, as I said, it’s a common model but the key point is you have to convert those prospects. Today’s listener is experiencing lots of demand … but only for the free version of her offer, not the paid one. Let’s see if we can help her!"I set up a page to offer my service helping people with self-confidence and negotiation. As part of my offer, I include a free 15-minute consultation to see if my coaching would be a good fit. I'm doing at least one of these a day, and often they end up going to 20 or 30 minutes. I can impart a lot of value during that time, but maybe that's the problem: very few of these free sessions convert to real clients! I don't want to spend all my time helping people for free. Should I change something about this process or even stop doing the free consults altogether?"Listen to today's episode to learn more...
SEE ALSO:
- Google Employee Becomes Career Coach for “Analytically-Minded People”: While working at Google, a technical support employee gives unofficial career advice until her colleagues encourage her to start coaching more formally.
- New Mother Gives Life To Self-Care Coaching Business: In need of some routine before returning to her job as an Ultrasound Technician, a new mother creates a side business focused on self-care coaching.
- “Decision Coach” Makes Money By Making Decisions: After being asked by her friends and family to give them straightforward advice, a writer decides to see if she can get paid to make decisions for other people.
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