1900
7 min 35 sec

“Geek Chic” Skincare Blogger’s Persona Pays Off

A fashion and skincare blogger promotes a culture of trust using the scientific method to craft clever content online.
Beauty Blog Writing

Subscribe Now For A Free Five Step Tutorial

What It's About

A young entrepreneur makes up a successful beauty blog.

Words of Wisdom

If you're looking to start an online blog Jenny says, "Make SEO a priority from the start! And you don't have to invest in expensive tools, there are a ton of free resources and tools available for you to get started!"

Fun Fact

Jenny was once an extra on the Soap Opera, One Life to Live.

Notes from Chris

Episode 1900

In 1999 while all the adults were worried about a glitch in their code that would lead to Y2K and the subsequent end to civilization, 11-year-old Jenny Wu was busy creating her very first website. The theme? Pokemon. Complete with sparkling purple background and comic sans font.

She loved collecting rocks and stickers, so Pokemon came naturally. Though she wasn't yet coding, using a drag-and-drop tool to make the website, constructing it was fun and creative, an outlet that would inspire Jenny to become the successful developer (day job) and blogger (side job) she is today.

I should mention that Jenny was in Taiwan back then, where she was born. She now lives in Toronto.

After the Pokemon site, twelve-year-old Jenny decided to launch the blog that would eventually become her current side hustle. Approximately a decade later, she got serious about it and renamed it Geeky Posh.

As someone with a bit of a geek bent herself and who firmly lives by the saying that "knowledge is power," she decided to focus her content on what truly mattered: do skincare products work, and are any of their wild claims founded on actual facts?

To answer these questions, she decided to dig into evidence-based studies to investigate whether or not the ingredients do what their packaging suggests. She then tested the products on herself and filmed the process. Her little lab of learning became fodder for her blog.

Though her messaging was in place, that wasn't enough to make actual cash. To do that, Jenny decided to focus on ads.

The first ad provider she chose was Google Adsense, and it produced only pennies. She was relieved when another one invited her to their network. But her inner web developer was annoyed with their buggy platform. Finally, Jenny landed on Mediavine, who she still works with today.

Mediavine supplied her with support and training on best practices. It wasn't long before her ad campaigns were optimized and turning profits. What used to be pennies climbed to an average of $2,000 dollars a month.

These days, Jenny’s considering a shift towards wellness work, yet another competitive industry that has a tendency to distort the facts. Instead, she plans to stand out in much the same way she’s done with Geeky Posh: by focusing on facts and engaging readers by guiding them towards proven results.

 
  MENTIONED IN THIS EPISODE:

  • Get your makeup on and learn more about Jenny’s website, GeekyPosh.com.
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download Episodes By Months:

Season 8 (2024): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 7 (2023): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!


Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

Quote of the Day
"Make SEO a priority from the start! And you don't have to invest in expensive tools, there are a ton of free resources and tools available for you to get started!"
—Jenny Wu #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.


Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau