What It's About
Today's listener wants to know what comes first: the idea or its best platform?
Notes from Chris
Episode 1822
Welcome to the final week of the year! We’ve looked at the question of whether you build your idea with a platform in mind, or if you start with an idea and then consider which platform might be best. Both approaches have merit—I tend to lean more towards the second, but we’ve seen plenty of successful case studies that use more of the first. Today’s caller has a similar-but-different question: what’s the best platform for his idea, and can he just remain “platform agnostic” in the sense of not being loyal to any of them? Let’s see how we can help him, and perhaps some of our other listeners as well. Thanks, listeners!"Hi Chris, this is Rob and I’ve been following the show for a couple of years. Is there such a thing as being "platform agnostic?" I think a lot of people get their ideas for a business by looking at Instagram or TikTok or some other app, then developing a version of whatever seems to be working. From what I can tell, this is especially true in the beauty and makeup category, which is what I'm interested in. But might it be better to not have a platform in mind at first, and instead start with business fundamentals like customer avatar and my unique offer? What do you think?"Listen to today's episode to learn more...
SEE ALSO:
- College Student Generates 50M Views on YouTube, Hires 13 Employees: After seeking a method to conquer her own skin issues, one woman takes to YouTube to help others shed their skin insecurities as well. Five years later, she has her own skincare line serving people all over the world!
- Michigan Social Worker Creates SexC Cosmetics Line: After struggling with insecurities, a woman takes charge of her life and creates a cosmetic brand designed to boost confidence.
- Skincare Woes Lead Moody Sisters to Picky Products: When two sisters are unable to find the perfect skincare products for their needs, they embark on a DIY quest to test hundreds of recipes.
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