What It's About
Hips don't lie with this health-focused belly dancing course.
Words of Wisdom
When it comes to finding an audience for your product, Jennifer has some advice. “Find a unique angle to your niche that no one has taken. For example, I’m quite sure that my product wouldn’t have been successful if it was just a “learn belly dance” product. When I connected the belly dance to an extremely common and painful health condition is when I created the winning formula. See how you can connect your niche/offer to another problem that will make it totally unique.”
Fun Fact
Belly dancing was originally performed by women for women, although men also belly dance. The movements are sometimes thought to mimic the way that women give birth, and many belly dancers find increased mental and physical strengthen the more they practice. [source]
Notes from Chris
Episode 1704
Jennifer Sobel was introduced to belly dancing when she was just ten years old. Her dad took her to a restaurant where a belly dancer performed, and Jennifer was in awe. Fast forward, and she’s now been doing it for nearly fifteen years. She says it makes her feel deeply connected with her body. But belly-dance is a hobby, not a business … right? Despite the odds, Jennifer wanted to see what could be done. In February of 2019 she decided to create a product—partly as an experiment, but also in response to a real need she’d discovered. A fellow belly dancer had confided to her that the practice had helped to solve a personal problem: bladder leakage. By strengthening your core muscles, it’s much less of an issue for women. Why is this so significant? Because it points to a problem in need of a solution. Doing more research, she discovered it was absolutely true: belly dancing prevents leakage. Jennifer even found a study done in the Journal of Physical Therapy Science that examined the effectiveness of belly dancing on strengthening the pelvic floor. Jennifer suddenly realized that this was her ticket to income. Sure, a lot of people were interested in belly dancing simply because they liked it, but she bet that a whole lot more people would be interested if they knew it could help with an intimate problem. It took her about five hours to record the course, and between the filming and editing, it was ready in two weeks. She excitedly released it in June of 2019 on her new website TheBellyDanceSolution.com … but unfortunately nothing happened. She had taken two steps forward, and one step back. But this was just the beginning. Jennifer redesigned her sales page, adjusted the price, and relaunched in August. She was, after all, a digital marketer. She’s now expecting to bring in $160,000 this year from The Belly Dance Solution and a second course, Feminine Fire. She credits her success to committing to make those small adjustments over time, as well as simply not giving up. To this day, the majority of her clients come from Facebook and Google ads, where she now spends thousands of profitable dollars a month. She loves that she gets to help women live happier and healthier lives and she has big plans for the future. She’s working on a blog and YouTube channel. Not only that, but Jennifer hopes to release a line of clothing for belly dancers, shaking up the industry.
MENTIONED IN THIS EPISODE:
- Learn more about Jennifer and check out her website, TheBellyDanceSolution.com.
- Bellydance Class Gets High-Tech Update: Finding a way to offer bellydance classes to an online audience allows this listener to shimy her way to success.
- Ballroom Dance Enthusiast Triples Side Income with “How-To” Guide: After an initial attempt at baking scones fails to rise, a client services manager combines her passion for ballroom dancing with publishing guides for fellow dance students.
- Dance Teacher Launches Toe Tapping Online Course: When a tap dance teacher overcomes self-doubt and launches an online course, he proves to himself that he’s not tapped out.
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