1690
9 min 19 sec

Product Manager Starts “Airbnb for Dungeons and Dragons”

This product manager has achieved the dream of many kids born in the 80s and 90s: he gets paid to host and run his favorite tabletop roleplaying games.
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What It's About

A Dungeon Master levels-up with a marketplace for fellow gamers.

Words of Wisdom

Devon offers important advice for those stuck on an idea: “Figure out your minimum viable product. You don't need to do everything at first. Secondly, quit stalling and just start!”

Fun Fact

Tabletop role-playing games go well beyond Dungeons and Dragons. There’s a game for everyone, from Buffy The Vampire slayer through to Mad Men.

Notes from Chris

Episode 1690

Devon Chulick makes his living helping people battle monsters, cast powerful spells, embark on fantastical adventures, and even slay the occasional dragon. But no, he’s not been cast as the new lead in a Netflix series—he’s a Games Master.

You see, Devon is a huge fan of tabletop roleplaying games like Dungeons and Dragons. He’s been playing them on and off for most of his life. If you’re not familiar with the concept, these games are a little like board games … just without the board. When players roll the dice they move the narrative forward and have to cooperate with other players to get towards the end goal.

A game usually lasts two to three hours, with an average of four to six players. Games Masters like Devon are one-part storyteller, one-part game referee. They make sure the game moves along as it should. In his case, Devon got into it as a way to unwind from his busy work as a Product Manager. He quickly found he had a skill for it, and he wasn’t the only one who noticed. Soon, he was being asked to host games for other players who wanted an experienced Games Master at the helm. As his weeknights began to fill up with exciting adventures, Devon began to ask himself the all-important question: would people pay for this?

After nearly two years of hosting games, he made his move. With a budget of $100, he made a simple website with a booking form. He settled on prices of between $25 and $45 per person, depending on the demands of the game. It was enough to justify his time but also keep the games accessible to players. When the site was ready to go, he shared it on local forums.

It turned out lots of people were open to the idea of paying for a professional Games Master to run their games. In fact, the demand was so high, that within just a few months Devon was earning $2,000 a month from hosting them. After he built some initial momentum from referrals, many of his customers found him organically through Google searches. The owners make money by taking a 10% fee from each of the transactions, a figure they decided on by looking at similar business models from AirBnB and Fiverr. Accessibility remains important, as they didn’t want the price of using the service to get in the way of playing games.

So far, Startplaying.games has brought in a combined $500,000 since launch. Devon has also been able to quit his day job and focus on the project full-time.

 
  MENTIONED IN THIS EPISODE:

  • Learn more about Devon and join a role-playing-game online at his website, Startplaying.games.
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Quote of the Day
"Figure out your minimum viable product. You don't need to do everything at first. Secondly, quit stalling and just start!"
—Devon Chulick #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau