1648
8 min 32 sec

Digital Marketer’s Playlist Skills Pay Off

A tech-savvy marketer in Charleston, South Carolina seeks to expand her side gig as a music bingo host. Did someone say ‘BINGO’?
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What It's About

A DJ spins the hits ... and the crowds yells, "BINGO!!!"

Words of Wisdom

Chelsea shares an important reminder; “Charge what you're worth. Don't discount taking the time to make a playlist, getting to the venue, the act of hosting, etc.”

Fun Fact

Bingo originated in Italy and is descended from Lo Giuoco del Lotto d'Italia, the Italian national lottery. It's been played in one version or another since 1530!

Notes from Chris

Episode 1648

When Chelsea Tirone was in college, she was always the one making the playlists for a night out, a road trip, or a workout. Now, she’s a digital marketer who also gets paid to create playlists for her side hustle Beats, Brews & Bingos.

It started last year when Chelsea was doing social media marketing for a local brewery in Charleston, South Carolina. The owner wanted to bring events back once COVID restrictions lifted. They’d been hosting regular bingo nights prior to the pandemic, but the host had moved away.

Chelsea was somewhat familiar with music bingo from other places, so she suggested it. The owner agreed to try it for one night, with Chelsea doing the hosting… and the music hasn’t stopped since.

Here’s how it works. Music bingo is like regular bingo but with songs. There’s a different bingo pattern each round, such as five in a row. If an attendee completes the pattern, they yell “Bingo!” really loud and they get a free beer.

Chelsea admits that she was super nervous the first time she hosted, since she wasn’t confident in her public speaking skills. However, she quickly gained confidence. In fact, it went so well that she decided to offer the experience elsewhere—and she now hosts musical bingo at five breweries and bars in Charleston. Beats, Brews, & Bingos has a loyal following of people who come every week, and earns a profit of $1,750 per month. Chelsea sometimes also gets tips from people who’ve had a fun night out.

Next, she plans to create a monthly music bingo membership for other venues outside of Charleston. The membership will include four curated playlists per week, as well as social media templates and everything they need to start hosting music bingo! She’s even going to find a roster of local hosts so all the venues have to do is host it and supply the prizes, typically free drinks.

The best part of the journey so far has been watching families and friends come in week after week. After 2020, that sounds like something we could all enjoy.

 
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Quote of the Day
"Charge what you're worth. Don't discount taking the time to make a playlist, getting to the venue, the act of hosting, etc."
—Chelsea Tirone #SideHustleSchool

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