What It's About
An avid bargain shopper teaches others how to get the most bang for their buck.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Though Alison has stiff competition, as it seems everyone has a blog these days, she says she’s been able to stand the test of time by bringing a unique voice, having great content and photography, and posting consistently. She’s also put lots of time and effort into it spending anywhere from five to ten hours each week, writing and scheduling posts, and creating accompanying graphics.
Fun Fact
Alison Zaccone, creator, and author of NYC Recessionista, a bargain shopping and fashion blog, has found ways to make her side hustle work for her day job. She’s been able to leverage her blog expertise, relationships, and networks to find donations and potential fashion partnerships for her nonprofit employer, which assists underserved women to reenter the workplace.
Notes from Chris
Episode 161
Alison Zaccone was a 34-year-old living in one of the priciest locations in the US—New York City. A fashionista at heart, Alison wanted to keep up with the latest trends, but also had to keep up with her daunting bills. Luckily for her, she had a natural knack for bargain shopping, deal hunting and getting the most out of clothes by mixing and matching. Around the same time, the term “recessionista” started becoming part of the lexicon, slang for a woman who can remain fashionable despite financial difficulties. This seemed to perfectly describe Alison. Her then-boyfriend, who was constantly subjected to being the recipient of Alison’s clothing and fashion revelations, suggested she reach a bigger audience than just him, by pouring her passion into a blog. And so she did. She launched NYC Recessionista—a bargain shopping and fashion blog—to share her savvy with the world. Alison’s goal was to show people that just because they have limited means doesn’t mean they can’t have unlimited style. For a while, the blog was just a hobby, but she slowly realized she was getting more and more readers. So after attending a blogging conference where she learned about different ways to maximize her site, she monetized the blog and created dedicated social media pages for it. From there, things quickly picked up. Now, NYC Recessionista has between 30,000 and 50,000 visitors each month. Since beginning it, Alison has made roughly $13,000 in side hustle income, with her month-by-month profit remaining steady.
MENTIONED IN THIS EPISODE:
- NYC Recessionista: Learn more about Alison and her budget-friendly, fashion savvy side hustle on her blog
- Bottomless Closet NYC: The nonprofit Alison works at that assists underserved women reentering the workplace
- rewardStyle: One of the affiliate marketing companies that Alison partnered with
- The Shelf | How to Choose a Fashion Affiliate Network: If you're interested in trying your hand at a fashion blog check out this guide that breaks the process down
- Honeymoon in Nepal Becomes Fashion Accessories Business: A multinational love affair turns into a global side hustle in the fashion world that also raises money for charity in Nepal
Download Episodes By Months: Season 6 (2022): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 5 (2021): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 4 (2020): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 3 (2019): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 2 (2018): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | Season 1 (2017): JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Quote of the Day
Sponsors & Gratitude
Try Harry's for FREE!
Side Hustle School is brought to you by Harry's. Get the close, comfortable shave you deserve!
Sign up by clicking the button below, and you’ll receive their most popular Trial Set—a 13 dollar value—for FREE when you cover the shipping.💈
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,
