1605
7 min 7 sec

Q&A: What’s the best way to market a guide to airline lounges?

A listener wants to make an airline lounge access guide to help more people experience these magical places. What’s the best approach to creating and marketing it?
Q&A

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What It's About

How can this listener get his airline lounge guide off the ground?

Notes from Chris

Episode 1605
Oh, the days of airline lounges!

Until the past few years, I traveled internationally at least a third of the year, in addition to lots of domestic trips. I spent hundreds of hours working from airline lounges around the world, including (many times) my favorite in Hong Kong that featured cabanas with full-sized bathtubs in the middle of the room.

Three years ago, I began to slow down a bit, and then of course we all slowed down a bit in 2020. Domestic travel is fairly normal now, but international still has a ways to go.

Why am I telling you this? Because of a listener question! Specifically, a listener is thinking of making an airline lounge access guide to help more people experience these magical places. What’s the best approach to creating and marketing this guide?

"As you know, even if you only travel a few times a year, having access to an airline lounge makes a world of difference in comfort. The clubs sell memberships for $500/year, but you don't need to pay that much! Depending on the lounge, there are usually several other ways to gain admission. For example, instead of paying $500/year for a lounge membership, you can pay $300 for a Priority Pass membership which gets you the same thing—or, even better, you can get a credit card that gives you Priority Pass for free. There are lots of other hacks like that, which you probably know about from all your experiences traveling the world. I want to demystify the process to make travel better for occasional travelers, who don't necessarily want to read a bunch of forums or follow travel blogs. Any advice? "

Listen to today's episode to learn more...

 
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