1436
9 min 19 sec

Engineer Invents Podcast Alarm Clock

When an engineer searches for the perfect way to start his day, he ends up inventing a way to be woken up by his favorite podcasts.
App Product

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What It's About

When an engineer can't find a podcast alarm app, he creates his own!

Business Model
Product
Skills Required
Development & Marketing
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Jonathan has some great advice on getting into creating apps. “If you are looking to make a podcast app then a niche is a good way to go to get some traction. There is a lot of competition in the app stores and many apps have every feature you can think of already so it's hard to differentiate yourself.”

Fun Fact

The first modern alarm clock was invented by Levi Hutchens of Concord, New Hampshire in 1787. The only problem with it? It would only go off at one time - 4:00 a.m.

Notes from Chris

Episode 1436
In December of 2018, Jonathan Wilson was searching for something to help him get out of bed. He wanted to be motivated to start the day, and thought the perfect way to do that would be to have a podcast wake him up.

He looked around the App Store, but couldn’t find any app that would function as both an alarm and a podcast player. All he came across was an old Android app that had been taken down, and a few people asking on Reddit and Quora if an app like that existed.

Although Jonathan was disappointed that he couldn’t find the app he was looking for, he was also a little excited. If other people were looking around for the same kind of app—one that didn’t exist—he had a strong feeling there was a significant consumer base for the idea.

To start the process, he made a list of the things he needed the app to do. First, it needed to be able to download a podcast episode. After that, it had to be able to play the episode at a specific time. Since Jonathan wanted to combine an alarm app and a podcast app into one, he downloaded both kinds of apps and figured out what made each of them so successful. He then took the best parts of the apps, and combined them into one. (Fun fact: the second task was harder than the first.)

He worked around the clock and by September of 2019, Jonathan was ready to launch Podcast Alarm for the first time. He was so excited to finally release his product, especially because he already had 300 pre-orders. Wait, how did he do that? He was able to find so many early customers by posting on the Reddit and Quora pages of people asking about an app like his, and then directing them to his website. This is a helpful feature that Apple makes available.

Now, a little over a year since it’s official release, Jonathan is bringing in a few hundred dollars every month from Podcast Alarm. In the future, he hopes to make his app free. From there, he will have a subscription model that people can pay for with advanced features. It’s only a matter of time.

 
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Quote of the Day
"If you are looking to make a podcast app then a niche is a good way to go to get some traction. There is a lot of competition in the app stores and many apps have every feature you can think of already so it's hard to differentiate yourself."
—Jonathan Wilson #SideHustleSchool

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