What It's About
An all-natural haircare line that promotes hair growth inspired by personal experience.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Tee is continuing to grow her presence on social media but is working on being more intentional in her marketing. She says that last year she was a bit all over the place—trying to be on every network, but found she couldn’t maintain a consistent presence on all of them.
She’s now narrowed her focus to be consistent on Facebook and Twitter in a way that combines product promotion, spreading knowledge, and sharing more about her own journey.
Fun Fact
Tanieka created her hair care products to help regrow her hair after finishing chemotherapy. As her hair grew back thick and healthy, her friends and family wanted to know how she did and what products she used. When they started asking if they could buy the products she was using, she realized she had her very own side hustle.
Notes from Chris
Episode 140
I make Side Hustle School for people like Tanieka, featured in this day’s story. She’s an oncology nurse who works 12-hour shifts, yet has been able to start a project that helps people while making money for her, not an insignificant amount of money. Her story is all about growth—growth she’s experienced in her personal life, her professional career, and even hair growth. Tanieka, or Tee, as she’s more commonly known, has created a side hustle selling natural hair products that promote healthy hair while also stimulating follicle growth. She used LegalZoom to get her LLC set up, and by October 2014 she attended her first event as an official vendor. It was a local women's networking event that also had a few tables of vendors, and as she describes it, “I made a few hundred dollars at that first event. While that’s nothing to some people, to me it was a lot.” More than just making some money, she saw that there was a real market for her products. Tee took that first few hundred dollars in revenue and put it right back into her business. In total, she spent $1,500 to get going. $800 of it was recouped as it went to buying ingredients and supplies directly related to creating her products. All of these investments paid off. In 2015 Tee cleared more than $20,000. Aside than spending a few thousand dollars on ingredients, to prototype potential new products, she managed to keep costs low. Tee also joined networking and entrepreneurial groups in her area. Through all these efforts she cleared $80,000 in sales in 2016. MENTIONED IN THIS EPISODE:
- Tee's Hair Secret: Learn more about Tee and her magical hair elixirs on her website
- Volusion: The e-commerce platform Tee used to set up her online store
- LegalZoom: The company Tee used to get her LLC and all of her legal paperwork set up
- Essential Oils Podcast Produces $2,000/Month in Passive Income: A stay-at-home mother starts a podcast about essential oils and pulls her family off government assistance
- A Beginner's Guide to Essential Oils: Learn more about essential oils and their benefits as well as how you can use them in your daily routine
- What is an LLC?: Learn more about the pros and cons of starting your own LLC
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Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Quote of the Day
Sponsors & Gratitude
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To infinity and beyond,
