1324
9 min 45 sec

Couple Follows the Signs to Custom Paint Parties

When a husband and wife look to spend more time at home with their kids, they follow the signs and start a unique paint party business that shows them the way.
Arts & Craft Service Sign Painting

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What It's About

Paint no mountain high enough for this couple and their sign painting parties.

Business Model
Arts & Crafts
Skills Required
Painting & Marketing
Complexity
Low
Profit Potential
Medium

Words of Wisdom

Tyler shares some important advice working with customers; “Understand that customer service doesn’t just mean being polite. It is a continual decision to provide the best service you can to every customer, even the bad ones! Even difficult customers who don’t deserve your help. Decide that no matter the situation, your principle of customer service won’t change.”

Fun Fact

There are an estimated 1,000 wine and paint party businesses across the U.S. and Canada. With that much demand, there are also opportunities to offer a similar concept with a unique twist.

Notes from Chris

Episode 1324

Tyler and Lauren Mills are a typical suburban family living in Cullman, Alabama. With four boys under the age of ten, things in the Mills household are quite busy, even in the quietest of times.

It was March 2015 when they started a side hustle that turned out to be tree-mendous. They’d always liked those rustic-looking wooden signs, the kind with beautiful calligraphy you might see at ranches, homesteads, or upon entering a wedding reception. For a while they’d been making them for display around their home.

She’d seen the popularity of ‘paint a canvas’ parties and knew painting timber signs could be even more enjoyable. She and Tyler decided to start a ‘paint a custom sign party’ business.

The idea was simple. They’d find someone interested in hosting the event who could provide the location. Tyler and Lauren would provide instruction and every attendee would take home their very own sign. The concept had already been proven with the painting parties, and they were confident their offering was even simpler. After all, to paint a sign all one needed was a lap rather than a full easel setup.

To pitch the idea, they once again turned to social media. Funnily enough, one of their first parties was actually hosted in a paint-a-canvas store location! Each guest paid thirty-five dollars, the same price they’d pay for a sign they didn’t make themselves. That meant, for a party of ten they’d make three hundred and fifty dollars before materials cost.

From there, the brush strokes kept coming. Tyler and Lauren saw the signs and knew they were on to a good thing. But, like selling custom signs before it, the concept wouldn't grow itself. So they came up with unique ways to promote their new endeavor.

This persistent effort has helped the Scrap Mills parties grow over the years. Currently, they host a party nearly every week with up to twenty guests per party. That volume brings in well over two and a half thousand dollars per month. That’s more than Lauren was taking home from her full-time job, which she now doesn’t have to go to.

While it’s not enough for Tyler to quit his job as well, they’re hoping their next move will offer that opportunity. They’ve created a course that outlines exactly how someone can start their own paint party side hustle. All signs are pointing in the right direction that this too will be a success.

 
  MENTIONED IN THIS EPISODE:

  • Learn more about Lauren and Tyler's sign painting parties at their website, ScrapMills.com.

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Quote of the Day
"Understand that customer service doesn’t just mean being polite. It is a continual decision to provide the best service you can to every customer, even the bad ones! "
—Tyler Mills #SideHustleSchool

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