What It's About
Promoting a new app is the same as promoting any other product ... right?
Notes from Chris
Episode 1215
Today’s caller is wondering about where to go to promote a wellness app she’s made. How is promoting an app different from anything else … or is it? What are some ideas for her? What about you—do you have a Simple Marketing Plan?"Hi, Chris. I've been listening to your show and your books on Audible for a couple years now. They've been absolutely inspiring because of your books and podcasts. I finally started my own Side hustle, which is a meal planning app for people who love to eat mainly paleo or whole and natural foods. I combined my passion for software development, photography and cooking and this app and I've really enjoyed working on it more than anything. I finally had the courage to submit the app to the app store. It was approved early this week. My big question is where and how do I promote my app so that people find it among the millions of apps in the app store? I have some ideas, but not sure which would be the best use of my time or money. Should I use social media? Should I use ads, YouTube, word of mouth, T-shirts? The app has short instructional videos for the recipes, so I thought about creating a YouTube channel and posting those and promote through YouTube. I also have Instagram account, but I probably am not using that correctly yet. I can't wait to hear back from you. Thank you for all the inspiration."Listen to today's episode to learn more...
MENTIONED IN THIS EPISODE:
- Check out Mainly Paleo online at, MainlyPaleo.com, or in the App Store.
SEE ALSO:
- Young Analyst Turns College Debt Into $100k Profit: While struggling to pay his student loans, this enterprising graduate finds a way to “round up” his spare change to a six-figure side income.
- Foreign Correspondent Launches Career App: A globetrotting journalist builds financial independence through a career-coaching app aimed at promoting gender equality.
- Sisters Find Puppy Love After Launching Dating App: After a dog lovers’ boyfriend rejects her canine companion, she partners with her sister to build a dog-friendly dating app that’s pawsitively pawfect.
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Resources
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To infinity and beyond,
