Notes from Chris

Episode 1158

Four years ago, Cambria Wengert’s favorite hobby was going to Target. She was working as a Registered Nurse three days a week, and when she was bored, she decided to hit the mall. This routine quickly got old, and it was also driving a hole in her bank account.

She wanted to find a part-time job. That way, she would be less bored and she would be making money instead of spending it. But, Cambria didn’t want just any job. She had some specific criteria in mind.

First, her hospital shifts switched every week, so she had to be able to make her own schedule. Ideally this would also allow her to work from her home, too. She also didn’t want to do something related to the medical field, since she wanted her other job to feel different.

Unfortunately, this unicorn job wasn’t the easiest to find. But then she made a discovery in an unusual place.

Soon after identifying her goal, Cambria decided to get her eyelashes done for an upcoming event. She learned that her lash artist was making almost twice as much money as she was—even though she had a four year degree.

That got her thinking. Doing lashes would fit all of her qualifications. She could work from her house, spend as much or as little time as she wanted on it, and it was something she had never tried before … so it was interesting! Cambria quickly began to research how to become an eyelash artist.

Once Cambria was becoming skilled at her new craft, she needed to find clients. She began to think about her target audience, and knew that she’d be catering towards people who spent a lot of time on Instagram. So, she set up an account called LuvLashing. She liked the alliteration, and wanted future clients to easily remember it.

Once she’d achieved a larger follower base, Cambria started to reach out to local Instagram influencers. She offered to send them a free pair of eyelashes if they tagged her in a post of them wearing the lashes. The influencers lended Cambria an extra sense of credibility and drove more eyeballs to her page.

She initially priced her lashes at $60 for a full set and $30 for a lash filling. She based the price off her skill level. After the first three months, she raised it by $20. Now, Cambria charges $120 for a full set and $60 for fills. Within six months, she’d built up a solid clientele.

In fact, as time has gone on, Cambria has found no shortage of clients. She realized that a lot of people prioritize getting their lashes done over other beauty expenses, simply because they are on the face. Not only that, but many of her clients come back to get a touch up every two weeks. Unlike hairdressers whose clients come back every three to six months, Cambria’s clients are very consistent. This means that she can rely on some being regular customers.

She makes almost twice as much per hour from her lash business than she does from nursing. Much to her delight, lashes now pay for all of her home expenses, including her phone, home, groceries and gas. She has also used the extra money to buy a car and even go back to school.

Now, almost four years after starting LuvLashing, Cambria has created her own online course. After seeing how transformative this business has been on her life, she now wants to help other people begin their own lash cash cow. The digital class will give people who want to do lashes a chance to start immediately, rather than waiting for two months like she did.

Cambria says that so many people don’t make money apart from their jobs simply because they are afraid of being amateurs at something. By allowing herself to learn and experiment, she stumbled across a side hustle that fit exactly what she needed.

 

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  MENTIONED IN THIS EPISODE:

• Interested in becoming a lash artist yourself? Check out Cambria's online course and follow her on Instgram @luvlashing.

SEE ALSO:

• Woman Earns $7,000 in Three Days by Selling Glass Nail Files: How an impromptu trip to a local farmer’s market leads one woman in California to a sustainable six-figure side hustle selling glass nail files online.
• Michigan Social Worker Creates SexC Cosmetics Line: After struggling with insecurities, a woman takes charge of her life and creates a cosmetic brand designed to boost confidence.
• Natural Hair Enthusiasts Create Curl-Care Empire: After winning $100,000 on Who Wants to Be a Millionaire, a couple embarks on a journey to sell subscription boxes featuring natural hair products.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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