What It's About
A virtual assistant sways to her own beat and creates an ultimate bundle for online belly dancing lessons.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
A good side hustle idea should not only sound interesting but compelling enough for someone to make a purchase. Prove that people are willing to pay for your service/products and you might be on to something.
Fun Fact
The first day of her first bundle launch, Tiffany passed out for a few hours having pulled an all-nighter the previous night. Her husband dutifully sat by her inbox, watching for anything urgent that came in, so she could get some precious shut-eye.
Notes from Chris
Episode 1127
Bellydance classes can be a fun way to stay active, learn a cool new skill, and be part of a community. But if you don’t live in an area with any studios that teach this ancient practice, you’re out of luck—or at least you were before Tiffany Hunter created the Bellydance Bundle in 2017. Tiffany was working as a virtual assistant for a bundle of online courses that teach people how to build a location-free lifestyle, when she had the idea to create a similar product for Bellydance. As a dancer, she knew the community well and thought that a different way to learn could help students and teachers alike. Online courses were growing in popularity, but her beloved art of Bellydance was behind the curve. She thought she could change that. With the permission of her bosses, Tiffany borrowed from their format and website layout to create “The Bellydance Bundle.” In this bundle, Tiffany takes online classes from a variety of teachers, and sells them as one package at an incredibly discounted price for a short period of time. Once a year, aspiring dancers have the opportunity to buy the package. It’s on sale for seven days only, because the same classes are already available online at a higher cost. The bundle is an incentive to dancers get the classes at a discount, and a way for the teachers to get exposure to more of the community. To get things started, Tiffany spent $150 on a website. Specifically, she bought some stock photos because she wanted the site to be beautiful, unlike most other dance-class focused sites at the time. She also spent $15 a month for SendOwl, a site that helps you to sell digital goods online. Because the bundle sale happens once a year, it also means that most of the work happens in the three-to-four months leading up to the sale. Tiffany spends about half of the time working on admin details, 25% on managing bundle contributors, and the final 25% on marketing initiatives. 2019 was Tiffany’s third year selling The Bellydance Bundle, and she brought in enough profit to fully cover her full-time salary. She keeps the cost of running the sale as low as possible, maintaining her affiliate strategy to promote the bundle and grow her target audience. Now that she’s built a strong brand, Tiffany is ready to branch out. She is working on other products that can be sold year-round, including a journal to help dancers keep track of what they’re learning and a second bundle focused on a different part of the bountiful bellydance world.MENTIONED IN THIS EPISODE:
- Bellydance Bundle: Learn more and get your own bundle at Tiffany's website.
- Tango Adventures in Buenos Aires: After traveling to South America, an American woman falls in love with tango and creates a group experience to teach others.
- Dance Teacher Launches Toe Tapping Online Course: When a tap dance teacher overcomes self-doubt and launches an online course, he proves to himself that he’s not tapped out.
- Ballroom Dance Enthusiast Triples Side Income with “How-To” Guide: After an initial attempt at baking scones fails to rise, a client services manager combines her passion for ballroom dancing with publishing guides for fellow dance students.
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