What It's About
Two Aussies work out a successful mobile helping people with food and fitness planning.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Andrew recommends treating your side hustle just like you would your body when working out and eating well. Create a plan, be consistent, and track your results along the way. Before you know it, you’ll be looking in the mirror at the transformed product.
Fun Fact
Chris has a Masters of Exercise Science, and believes in creating a simple, easy to follow program. The Clean 5 isn’t designed to be a 12-week training program or a get-abs-quick website, it’s a genuine, do-it-for-life educational experience to keep you fit, lean and healthy for the rest of your time.
Notes from Chris
Episode 1014
Andrew Scott and his best mate Chris Dalmau were chatting one day about all the amazing food and drink they’d indulged in during the holidays. And while many of us resolve to hit the gym starting January first, Andrew and Chris were already committed to working out regularly, no matter what time of year. Still, they wondered whether the extra weekend nights at the pub and the holiday treats they were consuming might start to add up. Everything they had ever read about diets suggested that cheating your diet, drinking more than a small amount of alcohol, or getting less sleep on the weekends would turn your body into a chaotic mess. However, even after a few weeks of holiday splurging, they weren’t finding this to be true. As long as they were consistent with their workouts and ate a balanced healthy diet most of the time, they could maintain fit, toned bodies, even with the weekend splurges. This discussion got them thinking…if they could do this, could others reap the same benefits? They decided to put their theory to the test. They created a plan for eating clean and working out five days a week, with room for cheating on the weekends. The results were consistent. And rather than rely solely on their own experience, they enlisted some volunteers to try out their clean method. Their plan included food and workout recommendations, but with room to have a beer or two … or three … on Saturday nights. Their volunteers loved it! And many found this lifestyle easier than others they’d tried to follow. It meant they could work hard during the week, but not be afraid to have some fun on their days off. Andrew and Chris were thrilled to hear about the amazing results from their volunteers. They learned a lot from this trial run and gained inspiration. What if they could create something of a larger scale that supported others in achieving their fitness goals? With the iron pumping, Andrew was inspired to create an app—a project that takes a lot of dedication and skills to bring to fruition. Luckily for Andrew, he has a background in Digital Marketing, along with some coding experience, while Chris runs a personal training studio. Combined, they had the perfect skills to create something profitable and sustainable. In November 2018, The Clean 5 app was ready for launch. The app included meal plans, nutrition advice, workout recommendations, and training programs, all centered on doing that hard work Monday through Friday with room to splurge on the weekends. In less than one year of being in the gym, The Clean 5 has gained 180 members, each paying $5/week! They acquired most of those customers through paid Facebook and Instagram ads, though now they also use Google Ads, organic search, and Snapchat. After their advertising and software hosting costs, they net about $3,000 per month in profit. Even with all of the hurdles they’ve jumped, they wouldn’t change anything. Andrew and Chris continue to run The Clean 5 on top of their full-time jobs, and have no plans to change the pace.MENTIONED IN THIS EPISODE:
- The Clean 5 app Learn more and download Chris and Andrew's app at their website.
- Exercise App Encourages Fitness While Helping Sick Kids: A North Carolina man’s software app forces users to make donations when they slack off their fitness routines.
- iPhone “Progress App” Weighs in with Measurable Profits: He missed out on the early gold rush of the Apple store, but this UK bank employee arrives three years later with an app that’s built to last. He now earns a full-time income from it while traveling the world.
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Resources
CREATE YOUR ONLINE STORE
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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
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Quote of the Day
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