What It's About
A European children's clothing subscription service earns €5,800 ($7,000) in the first two months.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
In addition to getting their box, Nelli's Bundleboon subscribers also receive a feedback form where they can note what they didn’t like about the items they’re returning, and Nelli will try to keep those notes in mind when putting together the next month’s box.
This extra addition may seem like a small thing, but it shows your customers that you really care about what they want. A little thing like this can go a long way!
Fun Fact
According to Forbes, Birchbox, which is arguably the most recognizable service and valued at a reported $485 million in April 2014, led the subscription box trend with its 2010 launch.
Birchbox's model of providing customers with samples of personal care products in order to up-sell customers into buying the standard sizes of the sample products they enjoyed has proven to be a successful marketing tool, and they've reached nearly 400,000 monthly subscribers and have inspired many other companies to start utilizing subscription boxes.
Notes from Chris
Episode 216
Nelli Jeloudar is originally from Denmark but now lives in the Netherlands and works as a Customer Loyalty Manager at a watch company in the heart of Amsterdam. She’s in charge of customer service, updating the website, and supporting operations. Her side hustle, at least her main one, is a personal shopping service for children. It’s called Bundleboon, and Nelli’s goal is to change the way parents shop for their children. The theory is: shopping is time-consuming and parents are busy, so why not receive a box of outfits uniquely styled based on your child's personality and sizes? For the Bundleboon hustle, she gets the clothes from a big retailer in The Netherlands specializing in children's clothing. Naturally, she’s able to purchase the clothes at a wholesale price, and then sells them for a more normal retail price, which is where her profit comes from. Each box contains an average of €150-400 worth of clothes, and most people who order end up keeping several items. This project is not just a hobby… it’s a money-making endeavor. Revenue since launch date in June is €5800 ($7,000), and her total startup costs were around €2000 ($2,350). It’s hard to get a service like this going because you need a good-sized customer base for it to work over time, but so far Bundleboon seems tailored to win.
MENTIONED IN THIS EPISODE:
- Bundleboon: Want to know what's in the box? Learn more about Nelli's subscription box service on her website
- Subscription Box Service Delivers Candy from Japan: An expat living in Japan packages candy twice a month and sends it around the world to hundreds of people who pay $29/month
- Cratejoy | How to Start a Subscription Box Business: Looking to start your own subscription box service? Check out Cratejoy's how-to guide
- Entrepreneur Reads Tea Leaves to Launch Subscription Hustle: A New York-based consultant brews his need for energy into a tea delivery service that offers customers a chance to discover new tea varieties each month
- Quick Research Leads to Meal Planning Subscription Service: Healthy meal planning can be rough. One man is on a mission to help people be more health-conscious with his subscription-based website selling meal prep recipes.
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