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What It's About
A young student builds a loyal following and starts up a multi-million dollar skincare side hustle.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Don't just "build a following"—focus on delivering quality content and build trust within your audience. Perhaps because this is a very personal topic, Daisy’s followers tend to be superfans. They trust her. They tell their friends about her, and when she recommends something to them, oftentimes, they buy it.
In the first year that she started selling her own products at Banish, she made $400,000. The second year it was $1.2 million. The third year was $3 million... and we’re in year 4 right now, so we’ll see what happens! Daisy has clearly found something that resonates strongly with other people who have the same issues that she did before trying different products and routines.
Fun Fact
Daisy now has more than a dozen employees at her company, and most side hustles definitely don’t do $3M a year. However, you can see how some of the principles you’ve heard about in earlier episodes make perfect sense in the development of the story.
After starting her own YouTube channel and building a loyal following, she became a trusted authority. She experimented with different products and sponsorships and found a good fit for herself and her avid customer base.
