What It's About
An Indian-born designer who now lives in California redesigns the bra to be more comfortable.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Most women wear a bra every day. It’s an intimate form of clothing, and women have clear preferences and feelings about it. Madhavi was annoyed that she couldn't find a wirefree bra like she had as a young woman growing up in India.
For Madhavi, manufacturing SimpleBra is more of a mission than a financial need, so she's better able to focus on her product and providing the best customer experience she can.
Fun Fact
Manufacturing can be a challenging side hustle to take on because there is so much to learn. The potential for things to go wrong is somewhat higher than other categories, and the process of discovery is extended because of all the steps involved.
However, many manufacturing side hustles are all about creating something new or different that isn't available anywhere else, so they also have the potential to be insanely successful (see Ep. 3 for Sarah's six-figure manufacturing side hustle).
Resources
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Learn More
Quote of the Day
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To infinity and beyond,
