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7 min 53 sec

UX Designer Creates “SimpleBra” to Help Women Feel More Comfortable

How a UI/UX designer scratched an entrepreneurial itch and used $15,000 of her savings to create a side hustle manufacturing bras for women looking for an alternative to the push-up bra.
Clothing Design Manufacturing Product

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What It's About

An Indian-born designer who now lives in California redesigns the bra to be more comfortable.

Business Model
Manufacturing
Skills Required
Design & Production
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Most women wear a bra every day. It’s an intimate form of clothing, and women have clear preferences and feelings about it. Madhavi was annoyed that she couldn't find a wirefree bra like she had as a young woman growing up in India.

For Madhavi, manufacturing SimpleBra is more of a mission than a financial need, so she's better able to focus on her product and providing the best customer experience she can.

Fun Fact

Manufacturing can be a challenging side hustle to take on because there is so much to learn. The potential for things to go wrong is somewhat higher than other categories, and the process of discovery is extended because of all the steps involved.

However, many manufacturing side hustles are all about creating something new or different that isn't available anywhere else, so they also have the potential to be insanely successful (see Ep. 3 for Sarah's six-figure manufacturing side hustle).

Resources

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Quote of the Day
"There's a special type of buyer's remorse that is reserved for when your clothes start to attack you."
—Madhavi Jagdish #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau