A side hustle has many benefits and no downside. It all starts with your answer to an important question: Twenty-seven days from now, what will be different about your life?
Some hustle ideas are better than others. Learn the three qualities that make for a great idea, and understand how to find ones with the most potential.
Side hustle ideas are all around you. Using what you’ve learned about high-potential ideas, it’s time to brainstorm, borrow, or steal at least three possibilities for your hustle.
Now that you have several ideas up your sleeve, let’s look at them more closely to see which one has the most potential.
To estimate the profit of your side hustle, you don’t need a finance degree or a scientific calculator. You just need a napkin, a pen, and the power of observation.
Once you start thinking about side hustles, the ideas don’t stop. This tool will show you how to apply “Tinder for Hustling” logic to pick the best one at any given time.
As you move forward with an idea, take a look at what other people are doing. Then, do it better—or at least differently.
There’s one person out there who fits the profile of your target customer. What can you learn from them?
Once you have a great idea and an ideal customer, you need to transform the idea into an offer. An offer has a promise, a pitch, and a price.
Like a comic book superhero, your side hustle needs a history. Don’t just give ’em the facts; tell them a story.
Resourcefulness is your most valuable hustle skill. Get all the logistics out of the way so you can focus on more important things.
Pricing can be a challenge even for experienced hustlers. Use the cost-plus model and follow two easy guidelines for much higher odds of success.
Your hustle will require specific tools, resources, and deliverables. Learn to find, gather, or create everything you’ll need to bring your offer into the world.
You’ve got a lot more than just an idea now—you’re well under way to a real-life side hustle. Before proceeding, make sure you’ve also got a real-life way to get paid for it.
You’re almost to launch week. By listing out your next steps in an ordered fashion, you’ll prevent mishaps and feel more confident.
Many new hustlers get caught up in mundane details. Avoid that trap from the beginning, and keep your focus on just two things.
When’s the best time to get your offer out in the world and see what happens? Usually before you feel totally confident.
Even with a great product or service, and a great offer to make your pitch, magic money doesn’t usually fall from the sky. Channel your inner Girl Scout and make some sales!
No man is an island, and few side hustles thrive without the help of friends and supporters. As you begin hustling, don’t hesitate to ask friends, family, and maybe even your mail carrier to join your cause.
When you’re beginning a new hustle, you don’t usually know which approach will be the most effective. To find out, try different things and keep a record of results.
There’s a very good reason why most of us will go out of our way to buy something that’s on sale. Master the benefits of deals, discounts, and special offers—then put them to work for you.
Take time to celebrate your initial achievements. There’s more work to be done, but small victories can be disproportionately satisfying.
As you learn more about the response to your hustle, take note of the most crucial metrics—then take action on what you learn.
As your hustle grows, there are countless options to expand. Don’t get distracted—identify what’s working and do more of that.
If everything’s going well, consider adding another version of it to better serve your customers. After all, if you saw a million dollars on the side of the road, wouldn’t you pick it up?
Every hustle has key systems. Yours are probably stored in your head—and that’s not always wise. To make significant improvements (and save more time) as you expand your hustle, systemize wherever you can.
You’ve come to the end of the road . . . or is it the beginning? Decide whether to part ways with your first idea and try something else, keep growing it, or simply turn it into an ongoing source of income.