235
7 min 4 sec

Man Earns $85,000 Promoting Mexican Avocados on Snapchat

Low overhead and minimal time commitments earn big avocados for a geo-filter marketing service.
Design Developer Hustle Marketing Service Social Media

What It's About

Mexican avocados ripen into an $85,000 Snapchat consulting contract.

Business Model
Service
Skills Required
Marketing & Advertising
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Austin had a lot of words of wisdom to impart to our Side Hustle School audience:

"Take massive, imperfect action. Side hustles often boil down to the amount of grit you have; nothing gets built successfully without a bit of hard work and patience. So often, I see my friends pursue an idea and give up before they ever even get started."

Fun Fact

Launched in 2011, Snapchat is a popular mobile messaging app used to share photos, videos, and text, which is only available for a short time. Shortly after viewing a message (called a snap), it will self-destruct. A geo-filter is a graphic overlay that can be added to a snap to capture where you are or what you are doing.

Notes from Chris

Episode 235

Austin Dixon is a serial hustler. The digital marketing consultant and millennial business coach has a few side projects each with a varying level of involvement, success, and failure.

But the one he calls his “true side hustle”—the one he started to make some extra money outside the 9 to 5—is Filter Haus, a service that works with brands to promote their products/services through custom Snapchat Geofilter campaigns.

It was after Austin made a Snapchat Geofilter for a friend’s birthday party that he and his business partner Shane saw marketing potential. Geofilters were a great tool for marketing an event, so why not try them for marketing brands, too?

In one night, Austin set up a website and within the first week, the duo had made a sale. That first sale was a “this could actually work” moment, said Austin.

Filter Haus’s biggest client to date, Avocados from Mexico, came from a blog post-Austin did about their digital marketing strategy during the Super Bowl.

They were given creative freedom to pitch a campaign that would help create an association amongst millennials between sports and avocados and landed a 12-month, $85,000 contract.


MENTIONED IN THIS EPISODE:

  • Filter Haus: Learn more about Austin and Shane's Snapchat geo-filter on their website
  • Wordpress: Austin and Shane used Wordpress to create their website, and here you can learn how to install your own Wordpress site in 5 minutes!
  • Avocados from Mexico: Filter Haus’s biggest client to date that came from a blog post Austin did about their digital marketing strategy during the Super Bowl
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Quote of the Day
"I think my favorite thing about entrepreneurship is getting to help other business owners with their problems and, in turn, get help from them. When us entrepreneurs are willing to build each other up, it's amazing the amount of progress that can be made together."
—Austin Dixon #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau